WELCOME TO FROGHUG FILMS!

We Make Co-Viewing Content That Kids Love and Parents Actually Enjoy

Froghug Films is a boutique animation production company specializing in children's content for brands, toy companies, and educational publishers. Founded by award-winning producer Matthias Sundberg, we're the accessible alternative to large studios—bringing award-winning expertise with the flexibility and responsiveness brands need.

OUR SPECIALTY

Animation for Brands Who Want to Connect with Families

We focus on co-viewing content for ages 3-8—the kind of storytelling that engages children while giving parents something to enjoy too. Think Bluey, Paddington, or classic Pixar rather than pure preschool programming. We work with brands, toy companies, and educational publishers who want to create genuine entertainment, not just marketing disguised as content.

What We Do:

Small-scale digital content projects (pilots, short-form series, branded content)
Creative development and prototyping for new ideas
Platform-specific content adaptation
Production troubleshooting and quality control
Strategic consulting for brands entering the kids' content space

Our Sweet Spot: Small to Mid-range projects where you need award-winning creative leadership without the overhead of a major studio. We specialize in organic, human-led animation production that's adaptable to your needs—whether that's 2D, 3D, or emerging formats.

WHY FROGHUG EXISTS

The Boutique Advantage

Major studios are built for massive projects with long timelines. They're exceptional at what they do—but if you're a brand exploring kids' content, developing a pilot, or need nimble production support, you can often get lost in the system.

That's where we come in.

Froghug Films was founded in 2025 to fill that gap: boutique-scale projects that deserve Emmy-level creative thinking. We're small enough to be responsive and adaptable, experienced enough to deliver professional quality, and focused enough to understand exactly what brands need when creating content for families.

ABOUT MATTHIAS

Award-Winning Production, Accessible Partnership

Matthias Sundberg brings over a decade of experience producing children's animation for major networks and brands. His work has earned a Daytime Emmy, Peabody Award, and multiple industry honors, with credits including:

PAW Patrol (Spin Master/Moonbug Entertainment)
Little Angel (Moonbug Entertainment)
Daniel Tiger’s Neighborhood (Fred Rogers Productions)
Other major brands and educational platforms worldwide

But credentials are only part of the story. What matters is how that experience translates into partnership: understanding what makes content work for kids and parents, navigating production realities, solving creative challenges, and delivering on-time and on-budget. That's what Matthias and his team bring to every Froghug project.

OUR APPROACH

Flexible, Transparent, and Built for Collaboration

At Froghug Films, we believe in partnerships that adapt to your needs. Our pricing is flexible and need-based, designed to work with your budget and goals rather than forcing you into rigid packages. We maintain transparent communication at every stage, deliver on-time and on-budget, and provide full support from initial consultation through production and localization.

What You Can Expect:

Direct access to award-winning creative leadership
Flexible partnership approach tailored to your project
Transparent communication at every stage
Support from consultation through delivery
Fully fleshed-out, timelined, conceptualized projects—not vague ideas
Exploration without commitment—test the waters before bigger projects

Whether you need a strategic partner for the entire journey or specialized support at a specific stage, we're here to help.

WHO WE WORK WITH

Toy & Brand Companies wanting to create kids' content but unsure where to start

Educational Publishers developing content for learning platforms or curriculum

Non-Traditional Kids' Brands entering the family entertainment space (food brands, lifestyle companies, wellness products)

Production Companies needing specialized expertise in children's animation

Marketing Teams exploring animation for brand storytelling

Startups building kids' products who need content strategy

LET'S CREATE TOGETHER

Whether you're exploring animation for the first time, developing a pilot, troubleshooting an existing production, or planning a content strategy for your brand, Froghug Films brings the perfect blend of professional experience and boutique flexibility.

Ready to explore what's possible?

The Work